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The world of retail is changing

Lead Retail with AI

A how-to guide by Fantasy
A how-to guide
by Fantasy
The product innovation team behind
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AI is about to disrupt the retail industry

Transformative technology that, when thoughtfully applied to the right vision, opens up new experiences for shoppers.

Driven by today’s powerful models, creating interactions that set a new standard.
Generative Video
Natural Voice Integration
Generative 3D
Generative Content
Generative Function
Generative Music
Interactive Characters
Computer Vision
Generative Video
Natural Voice Integration
Generative 3D
Generative Content
Generative Function
Generative Music
Interactive Characters
Computer Vision
Creating three strategic opportunities...
01

Own Real-Time Personalization

Building loyalty through personalization

Shoppers want more than a one-size-fits-all approach—they’re looking for options that fit their unique needs and tastes. Real-time personalization with AI allows retailers to make each interaction relevant, transforming every touchpoint into a meaningful experience.

▶ Watch the video
Customer defined context
Personalized visuals that match shoppers’ lifestyles.
Create a library of contexts
Showcase products across tailored scenarios.
Personalize product pages
Dynamic pages highlight what matters most.
Dress the customer
Curated looks tailored to unique profiles.
Outfit builder
Complete looks personalized to style and fit.
Personal product selector
Refined options aligned to specific needs.
Complete the look
Complementary items for a cohesive style.
02

Own Contextual Utility

Removing friction in the retail journey

Today’s shoppers want more than just products—they need solutions that solve everyday challenges and save time and money. By strategically using AI models, retail leaders can deliver experiences that add value and keep customers engaged at every step.

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Solution architect
AI creates plans tailored to needs and restrictions.
Plan-to-list converter
Custom plans become adaptive, detailed lists.
Adaptive list manager
Smart lists adjust in real time to needs.
Safety-conscious selector
Filter options for personalized choices.
Personal advisor
Tailored suggestions maximize product use.
Lifestyle planner
Dynamic plans adapt to goals and schedules.
03

Own Expertise & Empowerment

Becoming a reliable resource

Today’s customers want support they can trust—guidance that makes choosing the right products easy. AI-driven expertise simplifies each step, from selecting products to completing ambitious projects, empowering customers with confidence and building loyalty that lasts.

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Design assistant
Custom visuals tailored to spaces and style.
Plan builder
Detailed plans adapting to project needs.
Smart resource compiler
Material lists based on scope and choices.
Adaptive alternative finder
Suggests replacements to keep projects moving.
Expert-customer connector
Connects shoppers with experts for tailored help.
Virtual visual expert
Context-specific guidance for unique challenges.

Ready to lead
retail       with AI?

Ready to
lead       retail with AI?

Fantasy is the innovation team behind the world’s biggest companies, helping them conceive and scale their flagship digital products. Reach us at interact@fantasy.co.

We’re here to help you accelerate.

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